Casa LozanoMiel de la AlcarriaOne family, one plateau,
and the patience of bees
La Alcarria has been famous for its honey since the seventeenth century, when it was carried to the court in Madrid. The land has scarcely changed: dry, fragrant scrubland of rosemary, thyme and lavender, under a wide and unhurried sky.
We are not a large house, and we do not want to be. Each year we take only what the season offers, spinning the honey cold from the comb and jarring it unfiltered, exactly as it left the hive. Nothing is heated, nothing is blended. A jar of Lavanda from one hillside will never taste quite like the next. And that is the point.
1985
The House
Our great-grandfathers built the estate house and began working the fields of Valdeconcha.
2016
A First Hive
The second generation places twelve hives on the family’s land above the Arlés Stream.
2023
Lavender Fields
The family partners with Spain’s largest lavender estates, moving the hives there each season to follow the bloom.
Today
Four Generations
Three hundred hives across the plateau, tended by hand and moved only with the season.
Malo mori quam foedari
Rather die than be dishonoured
Our identity is drawn from the original Lozano coat of arms, simplified to preserve its two most distinctive elements — the blue bars and the seven ermine spots. The ermine is one of the most recognised symbols in European heraldry: a mark of nobility, purity and honour.
Tied to the Order of the Ermine, the motto reflects the legend that the ermine would sooner die than soil its white coat. That single spot is the visual embodiment of what we bring to every jar: heritage, authenticity, excellence and respect for our origins.